2024 WAEC MARKETING: 2024 WAEC MARKETING ESSAY & OBJ ANSWERS (9424)

(1a)

(Choose Any Five)

(i) Rent Rates & Taxes.

(ii) Workforce Availability, Labor Skills & Costs.

(ii) Roads, Highways & Traffic Flow.

(iv) Proximity to Airport, Railway Stations & Ports.

(v) Markets & Local - Environment Factors.

(vi) Building Availability & Utility Costs.

(1b)

(i) Receiving: Operations that involve the assignment of trucks to docks, the scheduling and execution of unloading activities.

(ii) Storing: Material’s movement from unloading area to its designated place in inventory.

(iii) Order Picking: The process of obtaining the right amount of the right products for a set of customer orders. This is the main and the most labour- intensive activity of warehouses

(iv) Shipping: Execution of packing and truck’s loading after picking, involving also the assignment of trucks to docks

(v) Delivery: The transit time for transportation from the warehouse to the customer.

(2a)
(i) By chatting with unknown people
(ii) By sending and receiving pornography
(iii) By using bad language for e-marketing
(iv) By holding personal information
(v) By changing the internet address
(vi) By changing the voice of mode while chatting

(2b)
(i) It reduces the cost of advertisement to Ajax Ltd
(ii) It helps the company to track the rate of return on their investment
(iii) It helps to reach many customers at the same time
(iv) It enables Ajax Ltd to perosnalize messages effectively
(v) It helps the company to know the number of their customers effectively

(2)

(5a)

(Pick any five)

(i)Marketing planning provides direction for all organization marketing effort

(ii)Marketing planning help organization to raise finance for capital expenditure.

(iii)Marketing planning prevents time wasting on ineffectual marketing activities.

(iv)It save money by helping to ensure that the marketing budget is spent effectively

(v)It helps to identify. prerequisites to planned activities.

(vi)It helps to generate more clients by communicating effectively.

(5b)

The organization formed by Mrs Janet with other dry fish sellers is World Trade Organization (WTO)

(5bii)

(i) Overseeing trade agreement 

(ii) Reducing trade barriers

(iii) Reducing worldwide tariffs

(iv) Mediating dispute

 (6a)

(Pick any Four)

(i)Derived Demand.

(ii)High concentration of production

(iii)Direct channel of distribution

(iv)Few Buyers And Large Volume.

(v)Professional buying

(6b)

(i)Industrial market: It involves   set of all individuals and organizations that acquire goods and services that enter into the production of other products or services that are sold, rented, or supplied to others.

(ii)Reseller market:A  market consisting of wholesalers and retailers who buy products for resale purposes.Resellers buy finished goods and resell them to the next level in a given distribution channel.

(iii)Government market: A government market is a market where the main buyers are federal, state, and local governmental organizations. They purchase goods or services from private businesses.